Calibrating and Crafting and Utilizing, with Traction

Some years ago in the corporate world there was an outbreak of corporate-speak that was viewed as intelligence by the heads of some major corporations. It is disturbing to the nth degree to see this language now showing up in the Obama administration. The President said that he did not properly "calibrate" his remarks on the Harvard Professor issue with police, "crafting" remarks is now part of the administration's dialogue, and the word use is no longer long enough, "utilize" please. Fancy words get "traction".

This may seem meaningless, then again words have meaning.