Wednesday, December 21, 2016

Ad selling on fake sites

The business section of today's NYT had a lead article about fake internet sites and ads sold on them. It is clearly a problem.  The bigger problem only tangentially focused on by the article is that some search engines seem to enable this knowingly.  Yahoo is the major culprit seen here.  For historical reasons it is a screen site here with various personal attachments.  There are no passwords or other secure data attached knowingly, but the site itself is rife with trash.

Their formulas for determining what should be seen here have always been wildly off base.  In the past golf stories showed up constantly for little reason.  Now the site is radically worse.  After a lead story or two that are legitimate, many items opened lead quickly to unwanted and unknown sites, without any action by the user.

Yahoo is not only fading.  It is corrupt.  Buyer beware.  That means that Verizon must continue extreme due diligence.  And, can we finally close the book on so many trying to make excuses for Marissa Mayer's abysmal performance.  She is surely attractive looking, but is that why the scrutiny of her management skills has been so lax.  Does the media go out of its way not want to penalize her for being attractive. It seems that she still gets a pass.  There should be no question that she has not done well.

While the stock has greatly appreciated from the lows that she created three years ago and we caught that move here, the firm is not attractive now.


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