Tuesday, September 03, 2013

Apple's new arrogance

Apple is a phenomenal company, one that has provided significant shareholder returns to my family.  Steve Jobs had a right to some arrogance, his brilliance led the company.  But now, with recent experience, Apple stores are filled with employees with unusual arrogance, and perhaps ignorance, who demean potential customers and backtrack on claims of what they can do.  Their beautiful stores are boxes of unhelpful people in many places.  Here in New York that may be an anomaly as I am told by a friend in the Research Triangle area of North Carolina that store employees go out of their way to meet every request by a customer and answer any naive question. If the arrogance here by any chance spreads, it's an epidemic that will destroy the company in the long term.


Postscript:   I'll let stand the above comment, but after a call by yours truly on behalf of my wife and with the information from Apple users elsewhere, the store called back with the only sensible solution, one that was denied us for the afternoon by arrogant staff.  Thank goodness for finally a reasonable response after a day of frustration.  They do have a management issue, but with tenacity one that one seems to be able to break through for now.  

1 Comments:

Anonymous kf said...

Your experience in Manhasset must be more related to the arrogant culture of that town than the culture of Apple. My experience at their stores is uniformly positive.

12:29 PM  

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