TD Banknorth Garden
At some point the corporate naming of sports venues was going to go too far. Many people have favorite examples that make them laugh or cry, but this one is just astonishing. The fabled Boston Garden is now TD Banknorth Garden.
TD Banknorth is a northeastern U.S. retail banking franchise that is based in Portland, Maine and is majority owned by a financial services holding company in Toronto, Canada. Now there's a real association with Beantown for you. Apparently no one in Boston uses this name in conversation, absolutely no one. It's just "the Gahden" as they say.
Corporate naming of stadiums and arenas has been with us forever as in Busch Stadium and Wrigley Field, named for their owners whose names were synonymous with their companies. The practice is now ubiquitous and with us to stay. But when the naming moves into the realm of the absurd as it has in Boston, it is a joke and the joke is probably on the corporation that is paying to be laughed at, derided or ignored.
Will someone dare to go for Fenway? What about Walmart Park. That's just what they need. Any ideas?
TD Banknorth is a northeastern U.S. retail banking franchise that is based in Portland, Maine and is majority owned by a financial services holding company in Toronto, Canada. Now there's a real association with Beantown for you. Apparently no one in Boston uses this name in conversation, absolutely no one. It's just "the Gahden" as they say.
Corporate naming of stadiums and arenas has been with us forever as in Busch Stadium and Wrigley Field, named for their owners whose names were synonymous with their companies. The practice is now ubiquitous and with us to stay. But when the naming moves into the realm of the absurd as it has in Boston, it is a joke and the joke is probably on the corporation that is paying to be laughed at, derided or ignored.
Will someone dare to go for Fenway? What about Walmart Park. That's just what they need. Any ideas?
posted by John Borden at 9:21 PM
2 Comments:
When the UNC Chapel Hill sports arenas began overtly advertising, I suggested that my own struggling department become "the Chick-Fil-A Department of English." It may be just a matter of time.
What about Madison Square Garden. Since the Dolans have already destroyed the Knicks and the Rangers, and blocked a new Jets Stadium and west side redevelopment, why don't they just go ahead and do it---Cablevision Garden.
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